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GESAFFELSTEIN

ARTIST REBRANDING
ROLE
Art Direction and Design

FOCUS
Branding Identity, Logo Design




CHALLENGE


Gesaffelstein’s current identity does not accurately  represent the layers of his music.






SOLUTION


A new identity system that visualizes the duality in Gesa’s music: “a dark and threatening techno, though enchanting,” as Mixmag describes it.

 










OOH POSTERS
Black is a signature color to Gesaffelstein’s brand. I implemented moody washes of purple for its symbols of luxury, power, and danger.












LOGOTYPE

With bold, angular forms and delicate elements, such as the G's angled cuts and dramatic, sharp serifs, this customized logotype gives his brand a modern, refined intensity.






ORIGINAL

REDESIGN   












VINYL DESIGN          Because the Hyperion album deserves better than a  black square.








BILLBOARDS
These develop an atmosphere of ominosity that flirtingly looms over the viewer.







PRINT TICKETS







SOCIAL


INSTAGRAM
FACEBOOK 
In Dark Mode, of course.








RESEARCH + PROCESS







MOOD BOARD


The mood board consists of graphics that are brutalist, classic, or both.














BUT WAIT...THERE’S MORE!

Don’t be shy, you can take a peek.








© 

Maha Almatari︎ 

2022  
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