GESAFFELSTEIN
ARTIST REBRANDING
ROLE
Art Direction and Design
Art Direction and Design
FOCUS
Branding Identity, Logo Design
Branding Identity, Logo Design
CHALLENGE
Gesaffelstein’s current identity does not accurately represent the layers of his music.
SOLUTION
A new identity system that visualizes the duality in Gesa’s music: “a dark and threatening techno, though enchanting,” as Mixmag describes it.
OOH POSTERS
Black is a signature color to Gesaffelstein’s brand. I implemented moody washes of purple for its symbols of luxury, power, and danger.
LOGOTYPE
With bold, angular forms and delicate elements, such
as the G's angled cuts and dramatic, sharp serifs, this customized logotype gives his brand a modern, refined intensity.
ORIGINAL
REDESIGN
VINYL DESIGN Because the Hyperion album deserves better than a black square.
BILLBOARDS
These develop an atmosphere
of ominosity that flirtingly looms over the viewer.
PRINT TICKETS
SOCIAL
FACEBOOK
In Dark Mode, of course.
RESEARCH + PROCESS
MOOD BOARD
The mood board consists of graphics that are brutalist, classic, or both.
The mood board consists of graphics that are brutalist, classic, or both.
BUT WAIT...THERE’S MORE!
Don’t be shy, you can take a peek.
