CANADIAN CENTRE
FOR ARCHITECTURE
BOOK BRANDING SERIES
ROLE
Art Direction and Design
Art Direction and Design
FOCUS
Print Design, Typesetting
Print Design, Typesetting
CHALLENGE
To design three book covers for the CCA (Canadian Center for Architecture, Montreal).
SOLUTION
I defined the format, typography/typographic treatment, and color use to develop a design system.
I applied the system to the three covers and created a unified identity for the CCA institution.




REFLECTION
You can never go wrong with a nice slap of Helvetica.